"Szifra Birke's coaching program has been one of the best investments I've made in my life as an entrepreneur. In fact, she helped me close a record level of business for me -- over $400,000 -- in just one day! I couldn't believe it!" Read more...

Steve Harrison, co-owner of www.FreePublicity.com, Radio-TV Interview Report (RTIR), and Million Dollar Author Club

One on One Coaching

If you prefer the efficiency of individualized attention from a coach, our One-on-One service may be right for you

Business people need marketing information, experience and a solid understanding of your strengths and weaknesses. One-on-One coaching focuses in on you and your business challenges. Each session pays attention to your specific needs and goals – no wasted time talking in generalities.

So much publicity

“Thanks so much, Szifra! A reporter from the Sun contacted me, and a photographer came to the studio. The article should be in tomorrow's Lowell Sun. Also, the head of the Lowell General Hospital Cancer Center and the Social Worker will be coming tomorrow to visit the studio.

I appreciate your support, and suggestions! Thank you again.”

Marcie Kobelenz
Owner, Avalon Yoga Studio
Chelmsford, MA

Every session is customized to your needs

Marketing is a joint project with two experts. You know your business, and we know marketing, behavior and communication. Together we figure out the best way to build your business using marketing strategies that fit your goals, schedule, personality and budget.

If you can’t get started, can’t stay focused or just feel stuck

A coach trained and experienced in personal psychology can help you quickly develop strategies to resolve personal hesitations or find work-arounds. Then the energy and focus can shift to creating bottom line results. Your coach is always there to mentor and support.

12% growth in the first year and no more intimidation dealing with the press

I first started working with Szifra about two years after I started my first business, statistically a time when a lot of small businesses fail. I was struggling and Szifra really helped me implement new ideas to promote my business resulting in immediate measurable results. The business experienced 12% growth the first year we worked with her.

In addition to marketing she introduced me to the whole world of PR; she even contacted reporters and got me some much needed press coverage. She coached me on how to talk to reporters and help create the angle they are looking for which ensures greater coverage. Since then, in my new businesses, I feel so confident that I give a much better interview, promote my business better and don’t feel intimidated by dealing with the press. Thank you Szifra!

Sheila Farragher-Gemma ShamrockInk Foreclosuresmass.com

How does one on one coaching work?

An Initial Consultation to assess your needs and choose a place to start.

Private Coaching Sessions to jointly design and implement a marketing strategy. The frequency of sessions is one of the decisions we will make jointly.

Follow-up Support to be sure you are on track to success. We meet on a mutually determined schedule, or whenever you want input and support.

Examples of practical steps

Define business goals and decide what priorities to address
Develop a specific plan in line with your budget, your schedule and your personality
Create action steps to move you toward your goal
Develop an accountability plan to help keep your motivation high
Work to address challenges getting in your way