Testimonials
Communications Coaching
One of the best investments I've made
"
Szifra Birke's coaching program has been one of the best investments I've made in my life as an entrepreneur.
She really understands people.Szifra has shown me how to
connect better with my prospects and customers when presenting to them—something I thought I was very good at BEFORE I began working with her. In fact, she helped me close a record level of business for me -- over $400,000 -- in just one day! I couldn't believe it!
I'm a very driven, creative, successful entrepreneur, who doesn't have time to waste. But I have to admit; I often find it hard to stay focused and actually finish what I start. Szifra's coaching has made me more productive by helping me focus on what I do best and enjoy most.
Bottom line: I'm a lot richer personally and professionally having worked with her. I heartily recommend her to anyone who wants to achieve more success in every area of their life—and love every minute of it!"
12% Growth, Newspaper Publicity and Confidence with Reporters
I first started working with Szifra about two years after I started my first business, statistically a time when a lot of small businesses fail.
I was struggling and Szifra really helped me implement new ideas to promote my business resulting in
immediate measurable results. The business experienced 12% growth the first year we worked with her.
In addition to marketing she
introduced me to the whole world of PR; she even contacted reporters and
got me some much needed press coverage. Szifra coached me on how to talk to reporters and help create the angle they are looking for which ensures greater coverage. Since then, in my new businesses,
I feel so confident that I give a much better interview, promote my business better and don’t feel intimidated by dealing with the press. Thank you Szifra!
Sheila Farragher-Gemma
ShamrockInk
Foreclosuresmass.com
Creating safety and effectiveness
"Because of
Szifra Birke's consummate skills in group dynamics, I invited her to help make sure that my two-day marketing seminar ran smoothly. Afterwards, participants thanked her for helping to create a safe environment for sharing information and for
helping to draw everyone in so that everyone received the benefits that they came there to get. I'm grateful for her assistance."
Marcia Yudkin
President of Creative Ways
creative marketing expert
Author of 11 books including
6 Steps to Free Publicity…
Szifra opened our eyes
“Working with Szifra has opened our eyes and ears and
made us much better in our work.”
Learning how to tell what is
important to the client
“When Lexington Wealth Management started our relationship with Szifra we intended to provide wealth counseling services to our clients with issues like “
sudden wealth syndrome”—or to help
work through family dynamics. In addition to helping our clients, she began to
“coach” us and help us as advisors better listen to our clients and better hear what they were actually saying or fearing. We began to focus more on the behavioral side of investing; realizing that the “right” investment answer isn’t necessarily the “right” answer for our clients.”
MARKETING
Article in Newspaper and Tons of Visibility
Thanks so much, Szifra!
A reporter from the Sun contacted me, and a photographer came to the studio. The article should be in tomorrow's Lowell Sun. Also, the head of the Lowell General Hospital Cancer Center and the Social Worker will be coming tomorrow to visit the studio.
I appreciate your support, and suggestions! Thank you again.
Marcie Kobelenz
Owner, Avalon Yoga Studio
Chelmsford, MA
Within Two Weeks A Big Article
Published on Me
Dear Szifra,
I want to express my gratitude for your help and most importantly
practical and realistic ideas that you shared with me. I wanted to let the public know about my business and
did not know where or how to begin; I felt completely stuck. With all the right observations and questions, you helped to clarify my objectives and plot a course of actions.
On your advice, I contacted a newspaper and within 2 weeks, a big article was published on me and my work.
The brainstorming session regarding the name of my business helped me not only with the initial subject but gave an
unexpected insight into other various perspectives of my work.
You helped with editing of
my marketing brochure, making it clearer, concise and right to the point. It looks and reads more professional and polished.
You gave me tools, courage, and understanding on how properly assess my business situation, its future direction, and
how to get free publicity and become visible to prospective clients. I sincerely appreciate your enthusiasm, a positive way of thinking and a ton of good will that are infectious and oh, so helpful.
With much respect and high regard,
Vera Moshkevich,
Acton, MA,
web/graphic designer and personal chef
A Raving Fan
You are amazing...
Thank you!
Andrea Dazzi
Owner Sangha Yoga
Denver, CO
Professional Presentations
Easy to Get Publicity
Great seminar. The stories of your parents, the big article of you and how it happened
really opened my eyes to how easy getting publicity can be.
Stacy Scarlett.com
Perceive Ourselves Differently and
Make a Difference
“Szifra’s
warmth, compassion and caring are keystones to her writing and presentations. She shares her own development and the processes of her clients so all may benefit. Szifra is a woman willing to speak out and
make a difference in the way we perceive and respond to ourselves and our fellow human beings.”
Anita Ralstin, RN, MS
Associate Professor of Nursing
Albuquerque, New Mexico